Measuring the Impact of Social Media
For many companies social media can be a “bright shiny object” or a response to what “everyone else is doing.” In these situations social media is used without an end goal in mind and without the...
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Review of Branding in the Digital Age: You’re Spending Your Money in all the...
Branding in the Digital Age was published in the December 2010 issue of the Harvard Business Review. The author, David C. Edelman, takes the position that because of social media channels consumers...
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Brand Personality and Social Media
I read an interesting article in the news this week on a brand that had been hijacked on Twitter as part of a social media experiment. Shippam’s Paste is a long forgotten British sandwich spread whose...
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Measuring Social Media ROI is No Easy Task
This week I have been reading metrics on the blogs of Jeremiah Owyang and Avinash Kaushik. One of the issues in social media is there is a tendency to superficially measure results. Some metrics used...
View ArticleTransparent Marketing and Social Media
To say that I am sceptical of marketing communications would be a bit of an understatement. The thing that that excites me most about social media is its potential to shift organizations away from...
View ArticleFinding Brand Evangelists
I have been reading about using social media for finding brand evangelists. In a portfolio of likes and followers, not all are equal. The most important followers in social media are those that have...
View ArticleFinal Reflection
My group consisted of Victor Tang, Deepak Kumar, Michael Chernets, Polina Latvina and I. Our eMarketing presentation was to Regency Auto Group. The focus of our presentation was on improving the whole...
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